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AI as a Redefiner: Craig Elimeliah emphasizes that AI is transforming the creative industry by changing workflows and facilitating collaborative processes rather than replacing human talent.
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Client Expectations: Clients now demand quicker delivery of high-fidelity work, moving away from traditional presentations to iterative collaborations, enabled by generative tools.
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Creativity and Taste: In an era of abundant content creation, the distinction will be determined by taste. AI enhances the capabilities of skilled creatives, while exposing those who lack diligence.
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Evolving Business Models: As agency work accelerates, traditional billing by time is becoming outdated. Future models will likely focus on outcomes, efficiency, and value delivered.
- Embracing AI Exploration: Elimeliah advises marketers to engage with AI tools hands-on, advocating curiosity and experimentation to discover which tools effectively align with their brand strategy.